Eve Sleep is leading lifestyle retail brand of Europe having operations in more than 10 countries with more than £12m in revenue & listed on London Stock Exchange. Ranium is associated with Eve Sleep right from beginning of Eve Sleep & managing its complete web development. This project was developed with Magento1 in 2015 & later re-developed in Magento2 in 2016. Headless Digital Commerce : While Magento is the best open source e-commerce framework available, it lacks being good CMS tool & also has less flexibility in customising product pages & checkout. Highlight of this project is to build store frontend in laravel framework & using magento2 api calls to communicate with magento2 in complete user cycle. This is allowing us to use best of both the worlds. Other Benefits of headless integration : 1) Securing Magento from direct access : There is no accees to magento for site users as complete store frontend is rendering from laravel. 2) Taking benefit of extensive laravel packages like translation, routing etc. 3) Ease of running VWO tests with different styled product pages & heavily customised checkout journey. 4) To large extent it is working like alternative to Magento Enterprise edition which is saving huge amount of money for client.