Itaddsapp is a cash back app on Facebook. The front end runs on a canvas page, which identifies users using Facebook’s app authentication. It displays an array of retailers with differing cash back options and allows users to search and filter retailers. The user can then click the desired retailer and be redirected to their website where they can complete their purchase. In addition, users can share their favourite retailers and invite friends to use the app.


The real magic happens in the back end and this is where Ranium’s skills really come into play. The back end is comprised of over 170 use cases, makes use of several different APIs and a database keeping track of hundreds of fields. It is able to extensively track transactions and payments to a high level of detail, allowing for a user experience not seen before in the cash back market.

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